Brilliant add campaign
Take a Risk.
What if you are wrong? What if it’s Sharpie and you. can’t. erase? What if nobody else agrees? What if people speak out against your idea? What if your idea just doesn’t work? Yikes.
It could be bad to be wrong.
But, is being wrong worse than doing nothing? Is it worse that waiting for someone else to try it first? Is it worse than just looking at the Sharpies, thinking about what might be done with them?
Nope. Because, sometimes, on the other side of failure and wrongness is something awesome. Something you’ll never see if you’re just waiting.
